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Employment

At the National Eczema Association (NEA), our employees are at the heart of our mission to improve the health and quality of life for individuals with eczema through research, support and education.

Organization Description:

Founded in 1988, the National Eczema Association (NEA) is dedicated to improving the health and quality of life for individuals with eczema through research, support, and education. NEA is a 501(c)3 nonprofit organization governed by a Board of Directors and guided by a Scientific Advisory Committee comprised of top U.S. medical professionals in the field. NEA conducts a variety of programs to achieve its mission, including patient conferences, fundraising walks, Eczema Awareness Month, nationwide support groups, print and online communications, research grant program and a variety of advocacy initiatives. Headquartered in Novato, CA, the organization is experiencing unprecedented growth and is poised to usher in a new era of care, research, and advocacy for the eczema community. Candidates need to be versatile and flexible.


Communications & Marketing Director

Posted 9/11/19
Job Summary:

Reporting to the Chief Executive Officer, the Communications & Marketing Director is responsible for developing and implementing communications/marketing strategies and plans that promote the organization, and meanginfully build, engage, and serve the NEA community.

The Communications & Marketing Director will ensure that NEA is viewed as the primary source, disseminator, and conduit of trustworthy information and education within this diverse network and constituent base.

Chief among the marketing and communications strategic objectives is to implement a user segmentation/personalized communications plan across NEA channels

This is currently a 4-person department with agency and contractor resources. The Communications & Marketing Director will work collaboratively with NEA’s executive team as the communications partner on a variety of strategic initiatives. He/she will also work with external vendors, and technical teams.

Primary Responsibilities:

  • Develop and lead the implementation of an annual communications and marketing plan, tracking target metrics, and assessing the effectiveness of the strategies, adjusting as needed.
  • Implement a user segmentation plan across NEA channels.
  • Provide project management for all marketing and communications activities, including, but not limited to NEA magazine, e-newsletters, social media, print collateral, and NEA website.
  • Collaborate with web developers and content creators to develop and implement SEO strategy.
  • Lead the generation of online strategies and content that engage and activate NEA’s varied audiences. Determine target audiences, appropriate NEA channels, messaging and timing.
  • Lead initiatives and drive concepts that engage NEA’s diverse audiences. These currently include NEA’s Eczema Expo, Eczema Awareness Month, Webcast Series, and fundraising events.
  • Conduct communication activities to reach revenue and community engagement goals.
  • Support fundraising objectives and initiatives by working collaboratively with the Development Director to leverage NEA’s communication channels
  • Coordinate and implement corporate partnership deliverables by working collaboratively with the Vice President for Strategic Partnerships.
  • Track, measure, and analyze the level of engagement within the network regularly, and provide strategic direction to reach set goals.
  • Expand and manage all media contacts, media outreach and public relations initiatives.
  • Serve as NEA spokesperson as needed.
  • Supervise Marketing & Events Manager, Content & Editorial Sr. Manager, and Web Development (direct reports).

Qualifications:

NEA is seeking an accomplished Communications & Marketing Director who has at least 5 years of communications experience, ideally in an “in-house” leadership role within a complex (number and variety of constituents) nonprofit entity, and covering areas such as website content, newsletters, advocacy, and donor communications. The ability to take knowledge and transform it into exciting and useful messages, and disseminate it to the right audiences through the best distribution channels is critical.

  • Highly collaborative style; experience developing, implementing, and tracking communications strategies.
  • Excellent writing/editing and verbal communication skills.
  • Experience planning and implementing SEO strategies.
  • Marketing analytics skills.
  • A strong track record as an implementer who thrives on managing a variety of key initiatives concurrently.
  • Relationship builder with the flexibility and finesse to “manage by influence.”
  • High energy, maturity, and leadership with the ability to serve as a unifying force and to position communications discussions at both the strategic and tactical levels.
  • Sincere commitment to work collaboratively with all constituent groups, including staff, board members, volunteers, donors, program participants, and other supporters.
  • Ability to function at a high level and balance competing priorities in a fast-paced organization.
  • Experience with Salesforce, Pardot, WordPress or Drupal, Jira, and Basecamp a plus.

Position Open Until Filled. This position is based in Novato, Calif. NEA is an Equal Opportunity Employer.


Senior Manager, Programs

Posted 8/15/19

Job Summary:

Reporting to the Vice President, Strategic Partnerships & Programs, the Senior Manager, Programs will be responsible for the coordination and oversight of several key initiatives that engage NEA’s patient and professional communities. NEA remains focused on being the primary patient resource, and it is critical that we continue to expand our impact through relevant programs. We are seeking a qualified individual to manage the suite of existing programs and collaborate on the development of new programs. All candidates must have project management experience, possess a ‘can-do’ attitude, and have the ability to bring creative and solution-oriented thinking to a fast-paced department that initiates and manages concurrent high-yield projects. In addition to the Strategic Partnerships & Programs Department, the Senior Manager, Programs will work closely with the Communications, Advocacy, Research, and Operations departments.

Primary Responsibilities:

Working closely with the Vice President for Strategic Partnerships & Programs, the Senior Manager, Programs will:

  • Contribute to the development of relevant programs that meet the needs of our communities.
  • Manage multiple programs simultaneously, actively working to meet internal goals and stakeholder deliverables.
  • Engage, educate, collaborate, and problem solve with internal and external stakeholders toward jointly defined goals and objectives.
  • Co-create timelines and project plans to guide internal collaborations for program launch and management.
  • Report Program metrics.

Qualifications:

  • Strong organizational skills that reflect ability to perform and prioritize multiple tasks seamlessly with excellent attention to detail
  • Very strong interpersonal skills and the ability to build relationships with stakeholders, including health care provider community, patient/caregiver community, staff, board members, scientific advisors, and external partners
  • Excellent written and verbal communication skills
  • Demonstrated proactive approaches to problem-solving and strong decision-making capability
  • Highly resourceful team-player with the ability to also be extremely effective independently
  • Proven ability to handle confidential information with discretion, be adaptable to various competing demands, and demonstrate the highest level of service and response
  • Demonstrated ability to achieve high performance goals and meet deadlines in a fast-paced environment
  • Forward looking thinker, who actively seeks opportunities and proposed solutions
  • Bachelor’s degree required
  • Proficient in Microsoft Office (Outlook, Word, Excel, PowerPoint)

Position Open Until Filled. This position is based in Novato, Calif. NEA is an Equal Opportunity Employer.


Senior Manager, Community Research

Posted 8/15/19

Job Summary:

Reporting to the Director of Research, the Senior Manager, Community Research will coordinate and oversee efforts to engage the NEA community via discreet and longitudinal real-world data collection mechanisms to ensure the insights, experiences, and preferences of eczema patients and caregivers contribute to a broader understanding of this serious skin disease and influence optimal care, treatment, and outcomes. We are seeking a qualified individual to manage the development and execution of NEA’s survey research program, and analyze findings for presentation and publication in varying formats in support of NEA’s mission.

The Senior Manager, Community Research will work closely with the Director of Research, Communications, Advocacy, and Programs staff in the identification of research and knowledge gaps, as well as the strategic prioritization of data collection efforts. Ideally, this position would be located in our Novato office, but a Chicago-area based location may be considered for exceptional candidates.

Primary Responsibilities:

  • Implement a scientifically-sound survey research program to foster short-and long-term patient-centered data collection needs, closing of research/knowledge gaps, and assessments of NEA programmatic efforts.
  • Evaluate primary research on burden of disease, economic impacts, use of therapies and outcomes, access and other clinical care issues, etc, and identify data elements that should form the basis for survey trend analysis.
  • Determine focus, details and timelines of survey projects including procedures to be used, study populations, design of survey instruments and materials, planned analysis framework including statistical assessments, and output reports/manuscripts.
  • Provide programming and technical support for prioritized surveys. Analyze survey data; prepare and present summaries, as well as individual tables/figures as needed.
  • Contribute authorship to abstracts, posters, and publications derived from survey findings. Present at scientific meetings as appropriate.
  • Monitor and evaluate survey program progress and performance.
  • Create a queryable survey database for all NEA surveys. Develop policies and procedures for external use of NEA survey data, and policies for external engagement of the NEA community in other survey efforts.
  • Provide support for externally-sponsored research that furthers NEA’s mission or requires NEA scientific expertise as assigned.
  • Contribute insights and support as needed for NEA initiatives to advance real world data collection through patient engagement.
  • Engage with the NEA Scientific Advisory Committee and other thought leaders in support of real world data collection objectives. Represent NEA in external advisory groups as assigned.
  • Serve as primary NEA staff reviewer for scientific content related to eczema disease facts on the NEA website and in other NEA channels to ensure scientific accuracy.

Qualifications:

  • Bachelor’s degree in a health-related, social or behavioral science required, advanced degree preferred.
  • 5-plus years of professional experience in a research, medical, or related setting with emphasis in survey development and execution including IRB considerations, statistical analysis, developing, working with, and reporting from relational databases.
  • Experience gathering the patient or caregiver perspective, or experience ascertaining barriers affecting patient or caregiver outcomes strongly preferred.
  • Excellent analytical and critical thinking skills. Effective verbal, non-verbal, and written communication methods as well as reflective listening skills.
  • Proven ability to work productively with cross-functional teams of varying levels of staff seniority, and articulate scientific concepts/data to multiple audiences.
  • Strong organizational and time management skills with exceptional attention to detail.
  • Experienced professional who can work independently without close oversight, take initiative, and manage multiple tasks and projects with differing, and at times changing, priorities and timelines.
  • Periodic travel required.

Position Open Until Filled. This position is based in Novato, Calif. NEA is an Equal Opportunity Employer.


The National Eczema Association offers an attractive benefits package to
qualified candidates:

  • Competitive salary, dependent on experience
  • Medical and dental benefits
  • Life Insurance
  • Employer paid pension plan
  • Employee optional 401K plan
  • Optional Flexible Spending Plan
  • Other standard organization benefits

Application Instructions:

Interested applicants should submit their resume and cover letter. Please include in the cover letter an explanation of why you believe you are a fit for this position. Submissions without the requested information will not be considered.

Email:info@nationaleczema.org

Mail:
National Eczema Association
505 San Marin
Drive
#B300 Novato, CA 94945

 


Request for Proposals

Project: NEA Patient Community Integrated
Communications Plan

Company: National Eczema Association (NEA)

Address: 505 San Marin Drive #B300, Novato, CA 94945

Contact: Julie Block, President & CEO

Email: julie@nationaleczema.org

Background/Introduction

NEA is a national patient advocacy non-profit organization dedicated to improving the health and quality of life for those affected by eczema through research, support and education. Eczema affects over 30 million individuals in the U.S. and is a skin disease that can result in marked burden on an individual’s health and quality of life, as well significantly impact the lives of caregivers and families. Eczema is also a diverse disease that ranges in severity, duration, triggers, and associated comorbid conditions. The NEA patient community broadly represents the varied patient and caregiver journeys with this condition.

This chronic disease is currently experiencing a groundswell of research interest and drug development which is setting the stage for long-desired improvements in treatment, clinical care and patient outcomes. This groundswell is coupled by a need to foster an increasingly engaged, activated patient community to capitalize on this brighter future. To continue NEA’s mission most effectively in this time of growth and change, we are seeking to 1) evolve our marketing and communications activities across all NEA channels to provide targeted, more personalized information to segmented audiences within the patient community, 2) encourage community engagement based on discreet patient/caregiver personas, and 3) specifically implement this evolved strategy with our new eczema digital health platform (currently in beta).

Project Goals and Scope of Services

Consultant will provide a detailed integrated marketing and communications plan for all current/planned NEA channels, as well as develop materials to specifically implement this strategy for the launch of NEA’s forthcoming Eczema Platform program, inclusive of the below considerations:

  • Segment Users: Segment users to enable planning / execution of personlized engagement. Coordinate with the technical functionality for dynamic segmentation and engagement.
  • Message & Content Development: Develop communication messages and other content to reach, activate and engage users.
  • Educational Content Mapping: Map existing NEA educational content to each user segment. Coordinate with the technical functionality for automated delivery of personalized content.
  • Plan for Personalized Engagement: Plan touchpoints to engage users in each segment starting with initial activation. Coordinate with technical team to execute the plan.
  • Leverage NEA Channels: Conduct awareness campaigns to deliver messages through existing NEA channels and media/social media.
  • Measure Activation: Develop metrics to evaluate the effectiveness of engagement for user segments as a whole and by specific NEA channel.

This plan and subsequent implementation will be developed in consultation with NEA staff and expert landscape assessment research, and should also be in alignment with the five transformational keys of the current NEA strategic plan:

  • Promote a New Understanding of Eczema
  • Equip Health Care Professionals for the New Era of Care
  • Support People with Eczema Outside the Medical Office
  • Invest in High Value Impact Research
  • Advocate for Accessible Treatment and Care Options

Elements of Proposal

Proposals will include:

  1. A profile of the consultant/consulting team who will work on the project. List names and titles, as well as experience as it specifically relates to aspects of this project.
  2. Samples of deliverables created by the consultant/team for similar projects.
  3. A letter outlining the consultant/team’s proposed services andcreative approach to the project, including a general timeline and keyactivities that will lead to the completion of project deliverables.
  4. A detailed description of expected project fees and related expenses.
  5. References for whom the consultant has performed similar work in the past 3-5 years, including email and phone contact information.
  6. Any supplemental information that will help the selection panel understand the consultant/team’s approach, previous outcomes, or expected deliverables.

Timeline

  • RFP Release: September 6, 2019
  • Proposal du (via email): October 18, 2019
  • Final Selection & Notification: By December 20, 2019
  • Plan Delivery Date: March 31, 2020
  • NEA Platform Launch: June 2020

RFP for NEA Integrated Comms Plan  Sept 2019