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September 30, 2016 — Los Angeles, CA – On Sunday, October 2, 2016 the National Eczema Association (NEA) kicks-off Eczema Awareness Month with their sixth Itching for a Cure fundraising walk. This year’s walk will be held on the campus of the University of California, Los Angeles (UCLA), and seeks to raise more than $75,000 to build eczema awareness and fund research.
“Eczema can be a very socially isolating disease,” says Julie Block, CEO and President of NEA. “The National Eczema Association began the annual Itching for a Cure walk to bring individuals with eczema, their families and their loved ones together to walk in step as a community to raise awareness about eczema. Today, with more than forty new therapies in the clinical trial pipeline, there has never been a more hopeful time for people living with eczema –or more important moment to raise a greater understanding of eczema so we can continue to drive research and funding toward a cure.”
More than 30 million Americans, many of them children, suffer from eczema (including atopic dermatitis), a non-contagious, inflammatory skin disease. People with eczema can experience red, irritated skin and constant itch and flares of inflammation. The uncontrollable itch interferes with sleep and participation in everyday life activities, and negatively impacts individual and family quality of life. Eczema is also associated with other health conditions including asthma, allergies, anxiety and depression, among others.
NEA’s Itching for a Cure walk kicks-off Eczema Awareness Month and a series of awareness-raising events including a month-long social media campaign, Start from Scratch. A Start from Scratch Challenge runs through October to engage people living with eczema, and their friends and families, in sharing how, despite the many challenges of this disease, they are not simply defined by their eczema. Participants will be invited to share their stories and join in creative activities on social media using the hashtag #StartFromScratch. Daily challenges focus on self-care, eczema awareness and education. All campaign participants will be entered to win a gift basket of eczema care products that have received the NEA Seal of Acceptance.
NEA closes Eczema Awareness Month with a day-long Leaders in Eczema educational forum for people living with eczema in partnership with the University of California, San Francisco (UCSF). The forum will be held on Saturday, October 29 at the UCSF Laurel Heights Conference center. Presentations by eczema experts will provide information on coping strategies for the emotional impacts of eczema, and updates on new developments in eczema research, technologies and treatments. Adults with eczema and caregivers of children with eczema can register for the event by visiting nationaleczema.org/leaders-in-eczema.
To learn more about Itching for a Cure, Eczema Awareness Month, Leaders in Eczema forums and the National Eczema Association, please visit nationaleczema.org.
About the National Eczema Association
The National Eczema Association (NEA), founded in 1988, is a non-profit 501(c)(3) organization whose mission is to improve the health and quality of life for individuals with eczema through research, support and education. NEA is governed by a Board of Directors and guided by a Scientific Advisory Committee comprised of physicians and scientists who donate their time and expertise. NEA is supported through individual and corporate contributions. www.nationaleczema.org