Is Water an Irritant or a Treatment?

Water IRRITATES skin IF…

• Skin is frequently wet without the immediate application of an effective moisturizer.
• Moisture evaporates, causing the skin barrier to become dry and irritated.

Water HYDRATES skin IF…

• After skin is wet, an effective moisturizer is applied within 3 minutes.
• Hydration is retained, keeping the skin barrier intact and flexible.