For Eczema Awareness Month, the National Eczema Association (NEA) aims to shine a light on eczema’s impact, while also working to reduce stigma and build compassion for the eczema community. Each October, NEA selects a theme to encourage people with eczema and their loved ones to join the conversation and help raise awareness. This year, NEA hosted “The Ecz-hibition” campaign, which included an in-person gallery exhibit in the Bay Area, plus a large social-media campaign to drive eczema awareness.
Gallery show in San Francisco
The in-person gallery exhibit, “The Ecz-hibiton,” was hosted at Problem Library in San Francisco, CA from October 1–7, 2024. The exhibit featured real, up-close photos of eczema flares, alongside poems written by people with eczema about their experiences. The images were taken from NEA’s Eczema Visual Guide, the largest publicly-available repository of images showcasing the various forms of eczema across all skin tones.
By pairing clinical images of eczema with the raw words of our community, NEA aimed to bridge the gap between eczema’s appearance and the impact it has on those living with it.
“It was so amazing to see eczema displayed up on the walls and show people it’s not something we have to hide,” said Lauren Hewett, director of marketing at NEA and the gallery organizer.
Sharing on social media
Through social media-driven calls to action, people shared photos and short videos featuring their eczema flares paired with poems reflecting on what it’s like to live with eczema using #EczemaOnDisplay. The goal was to showcase the range of eczema, from how it presents itself physically to the lasting emotional impact it leaves behind, in order to help others better understand the true eczema experience.
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