Manager, Digital Marketing
Reporting Structure
The Manager, Digital Marketing reports to the Senior Director, Marketing and Communications.
Salary
$80,000 – $90,000
Job Summary
The Manager, Digital Marketing and Experience is a key member of the Marketing and Communications team, responsible for managing and optimizing the National Eczema Association’s digital channels, including website content management, email marketing, audience engagement, digital user experience, and marketing technology platforms.
Under the leadership of the Senior Director, Marketing & Communications, this role will partner with program teams to understand goals, audiences, timelines, tactics, and measures of success and will ensure the timely execution of high-performing digital campaigns and experiences across all channels.
As NEA’s primary digital marketing professional, the Manager, Digital Marketing & Experience is responsible for the day-to-day management and optimization of the organization’s website, email marketing program, audience journeys, and digital engagement strategies. This individual serves as the organization’s subject matter expert for Marketing Cloud Account Engagement (MCAE), Salesforce marketing operations, website content governance, and digital performance measurement.
This full-time position is FLSA exempt and eligible for remote work. Some travel may be required for in person NEA meetings.
Primary Responsibilities
The Manager, Digital Marketing & Experience also serves as the primary liaison between Marketing & Communications and NEA’s web developer, helping prioritize website enhancements, manage digital projects, and ensure technical improvements align with organizational goals and user needs.
- Serve as NEA’s primary digital marketing lead, responsible for website content management, email marketing, audience engagement, and digital experience optimization.
- Own the day-to-day management, content governance, and optimization of the NEA website, including content publishing, landing pages, forms, and user experience improvements.
- Manage website content updates and collaborate with program teams to ensure content remains accurate, timely, accessible, and aligned with organizational priorities.
- Identify opportunities to improve website navigation, content discoverability, user engagement, conversion rates, and overall digital experience.
- Lead the execution and optimization of email marketing strategies, improving engagement, personalization, and lifecycle performance across key audience segments.
- Build, deploy, and optimize email campaigns, automated journeys, nurture programs, and lifecycle communications that support audience engagement and organizational goals.
- Manage audience segmentation strategies and leverage constituent data to deliver targeted and personalized communications.
- Serve as the primary business owner of Marketing Cloud Account Engagement (MCAE), including email creation, list management, dynamic content, automation rules, engagement programs, forms, landing pages, and reporting.
- Utilize Salesforce CRM and MCAE to support campaign execution, audience management, reporting, marketing automation, and stakeholder insights.
- Create and maintain digital projects, timelines, assets, and workflows within Atlassian (Jira and related tools).
- Participate in regular planning meetings with program leads and Marketing & Communications leadership to understand project goals, audiences, timelines, tactics, and success metrics.
- Translate digital performance data into clear insights and recommendations that drive continuous improvement in engagement, conversion, and campaign effectiveness.
- Analyze audience behavior, engagement metrics, traffic patterns, and conversion performance to inform optimization strategies and future campaigns.
- Conduct testing and optimization of email content, subject lines, audience targeting, user journeys, and website experiences.
- Partner with teams across the organization, including Research, Advocacy, Community Engagement, Seal of Acceptance, Philanthropy, Corporate Engagement, Healthcare Professional Engagement, and Events.
- Collaborate with the organization’s web developer to prioritize website enhancements, troubleshoot issues, manage testing, and implement technical improvements.
- Ensure website and email marketing efforts adhere to accessibility standards, privacy requirements, and digital marketing best practices.
- Consult with the Senior Director, Marketing & Communications as strategic direction and prioritization decisions are required.
- Stay informed about digital marketing trends, marketing technology platforms, audience engagement strategies, SEO best practices, and emerging technologies.
Other Duties
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Required Skills and Abilities
- Strong organizational and time management skills with exceptional attention to detail
- Ability to work independently without close oversight, take initiative, and manage multiple tasks and projects with differing, and at times changing, priorities and timelines
- Excellent analytical, critical thinking, and problem-solving skills
- Effective verbal, non-verbal, and written communication skills, including strong collaboration and active listening abilities
- Experience managing digital workflows and collaborating across departments
- Flexibility and adaptability
- Experience working in a nonprofit, healthcare, patient advocacy, or mission-driven organization is preferred
- Familiarity with project management tools, including Atlassian products such as Jira and Confluence, is preferred
- Experience with Google Analytics, SEO, and website performance optimization is preferred
- Knowledge of accessibility standards, digital compliance requirements, and user experience best practices is preferred
- Knowledge of eczema and/or a passion for empowering patients and caregivers
Education and Experience:
- Bachelor’s degree in Marketing, Digital Media, Business, Communications, or an equivalent combination of education and work experience.
- Five to seven years of strong, substantive experience in digital marketing, website management, email marketing, marketing automation, or a related field.
- Experience managing website content through a content management system (CMS), preferably WordPress.
- Hands-on experience managing Marketing Cloud Account Engagement (formerly Pardot), including email creation, audience segmentation, automation rules, engagement programs, forms, form handlers, landing pages, dynamic content, and reporting.
- Experience developing, executing, and optimizing automated email journeys and nurture campaigns for multiple audience segments.
- Experience working within Salesforce CRM to support marketing campaigns, audience management, reporting, campaign attribution, and stakeholder insights.
- Strong understanding of email marketing best practices, marketing automation, audience segmentation, and lifecycle marketing.
- Experience developing reports and dashboards and translating performance data into actionable recommendations.
Physical Requirements
This position is performed in a remote home office setting and/or in person in the NEA office and requires prolonged periods of computer use, participation in virtual meetings, and the ability to carry out essential functions with or without reasonable accommodation.
The National Eczema Association offers an attractive benefits package to the qualified candidate. These benefits include but are not limited to:
- Competitive salary, dependent on experience
- Medical, dental and vision benefits
- Life Insurance
- Employer-paid retirement contribution
- Employee optional 401K plan
- Voluntary Flexible Spending Plans
- Unlimited Paid Time Off
- NEA observes all Federal holidays plus the day after Thanksgiving and Dec 26-31
How to Apply
Learn more about this job and submit applications via LinkedIn or send a cover letter and resume to [email protected].
NEA is an equal opportunity employer. All aspects of employment are based on merit, competence, performance, and business need. NEA does not discriminate in employment on the basis of, race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factors protected under federal, state and local law. NEA celebrates diversity and is committed to creating an inclusive, and welcoming workplace environment.