NEA’s amazing eczema warriors #UnhideEczema in Times Square

Times Square billboards at night.

By National Eczema Association

Published On: Jun 10, 2018

Last Updated On: Jul 15, 2021

In an exciting push for global awareness, the National Eczema Association was thrilled to launch a billboard in Times Square, New York City in late May. The billboard features several eczema warriors through its ten second cycle along with simple facts to bring eczema awareness to the public eye.

Did you know…

It begins.

Did you know, over 31 million Americans live with eczema.

Did you know, eczema is NOT contagious.

Empower yourself. #UnhideEczema

Text Cure to 501501 to donate $10 to help find a cure.


The billboard will run approximately every twenty minutes through the end of August and sets the foundation for an empowering Eczema Awareness Month this October.

With a call to our powerful community for photos of eczema warriors that wanted to represent NEA and the eczema community in Times Square, we were overwhelmed with hundreds of photos. We wish we could have used every single one to truly show the many faces of eczema. Since we couldn’t, we will build on our campaign to #UnhideEczema and have created a slideshow of the courageous warriors who shared themselves with us.

Enjoy and join us by tagging @nationaleczema on social media to #UnhideEczema.

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